More and more businesses are cottoning onto the benefits of using influencer marketing to help raise awareness of their brand, as well as of their products and services.
However, you can’t approach every social media platform in the same way when it comes to influence marketing, as they all require a slightly different approach.
Of course, if you’re working with experienced influencers they should already know how to create attention-grabbing content. But it doesn’t hurt to make sure you understand what type of content you should be sharing on which platforms.
Talking Influence recently ran through the most effective platforms to use for influencer marketing, and highlighted some of the top types of content on each.
For example, on Instagram, it’s the stories functionality that tends to get the highest rate of conversions, whereas for overall brand awareness you need to focus on making sure the captions, hashtags and tone of voice you use under your images fully aligns with your brand.
If you’re promoting content on YouTube, meanwhile, it’s important to give your influencers discount codes to share with their followers as these can significantly improve conversion rates.
On TikTok, which is also video based, one of the best ways to grow brand awareness is via the use of a hashtag challenge, the news provider explained.
Of course, in the current climate during the Covid-19 pandemic, you need to approach any marketing activities with sensitivity.
Ad Week recently explained that it’s important that none of your influencers are considered to be capitalising on the situation and recommended that businesses look at how they can provide information and add value to people’s lives rather than overtly selling.